H&E 's audience was made up of nudists who were members of British clubs and those who used British beaches. Later, this material occupied a greater proportion of the magazine, particularly as it absorbed other naturist and health periodicals, including Sunbathing and Health Magazine, with naturism becoming a main focus in the early 1930s.Īfter the Second World War, nudism became more popular and the monthly H&E - as it became known - promoted the lifestyle option, and throughout the 1950s and into the 1960s the magazine's reputation as the "nudist bible" grew. In the 1920s when nudists began publicising their activities and sun clubs began to form, Health & Efficiency became an early champion of their cause through publishing their letters, articles and photos. These magazines covered health topics such as diet, exercise, herbalism and general advice on living a healthy and efficient life. That magazine probably derived from Vim, first published in 1902. The first issue under this name was actually in 1918, when Health & Vim changed its name. A 1925 cover of Health & Efficiency proclaiming a natural cure for influenza.įor decades, Health & Efficiency claimed to have been first published in 1900.
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